Travel Agents Enjoy the Best of Seoul with STO Buyer·Media Tour
The Seoul Tourism Organization held a fam tour for buyers and media delegates from September 1 to 5, as part of efforts to discover new MICE markets and strengthen the city’s competitiveness. During the tour, participants visited six unique venues, including Baesan, Stage28, Jeongdong Theater, JUST KPOP, Oil Tank Culture Park and Seoullo 7017. They also participated in team building programs including ‘Urban Quest’, ‘Hangang River Kayak’, ‘Music King’ and more.
The buyer fam tour was attended by 16 corporate meetings and incentive buyers from 10 countries. In addition of visits to convention centers, hotels, and local tourist attractions, the program further focused on hands-on experiences, such as singing K-Pop songs and kayaking in the Hangang River.
Tour participant Natasha Shaharis, a director of MICE & Leisure company, Travelbiz&Toursim Malaysia, said, “We’ve sent out many incentive groups to Seoul, Gangwon, and Jeju Island. Mostly the itinerary was about tourism attraction visits and shopping. Because this tour focused on team building and unique venues, we can now suggest new ways of experiencing Seoul to event organizers.”
The media fam tour also included several MICE media journalists, giving them a glimpse of Seoul’s contribution to ‘Sustainability’, the ‘Korean Wave’ and ‘Multiculturalism’, topics in the local meetings industry. One media professional said, “This fam tour was a great opportunity to learn not only about Seoul’s MICE infrastructures, but also stories related to sustainability, the Korean Wave and multiculturalism. We will be introducing these aspects of Seoul to readers, which have not yet been covered previously.”
The tour was made extraordinary, thanks to the assistance from the18 unique venues and team building programs of the Seoul MICE Alliance(SMA). Kim Ji-hyun, Head of MICE Planning Team at Seoul Tourism Organization, said, “This fam tour was a meaningful one in terms of being able to promote SMA unique venues and team building experiences. We will continue to work with our SMA members on joint marketing activities to attract more MICE events to Seoul.“