Q. A PCO covers a wide range of workloads from planning to PR, event venue organization and visitor management. Which area do you think is most important?
Every area is important. But, if I have to choose, I would choose “planning and financial management”. We have limited budget, time and resources for any event. You need to be able to manage those limited resources properly to make an event a success.
Q. What do you think are the strengths of Seoul as an event destination?
Seoul is a dynamic city embracing rich diversity. Traditions and modernity co-exist in Seoul and it has a distinctive political element as the only divided country in the world. Such diversity is what makes foreign tourists curious about Seoul, thinking “What would Seoul be like?” and wanting to visit Seoul.
Q. What does MICE & COMPANY mean to you?
That is the hardest question. MICE & COMPANY is a “road untraveled” to me. It gives me hope and fear about the future at the same time. It may sound ironic, but when I say “fear”, it is not something negative. It actually is a positive thing because “fear” makes me move forward.
CEO Bae is heading for the US in mid-January for a corporate workshop with his team members who he called the “elite expert group”. With a smile, CEO Bae told us that MICE & COMPANY hosts an overseas workshop every year to give opportunities for their team members to broaden their horizon and boost their pride and energy. With the interview with CEO Bae, we could recognize a quality of a competent leader in his remarks and allowed us to look forward to what his company would bring to MICE industry in Seoul.
We were able to sense the direction where the MICE industry should be headed from his remarks,
“we need industry-wide exchanges and knowledge sharing to cope with the changes of the world”.