Asia’s biggest café EXPO held in Seoul “Cafe Show Seoul 2019”
A wide range of programs and the support from the city of Seoul that matches its scale of Asia’s biggest café expo!
Asia’s biggest café expo “Cafe Show Seoul 2019” was held in COEX, Samsung-dong, Seoul, Korea from November 8th (FRI) to 11th (MON), 2019. According to the organizer of the annual event EXPORUM, 3,500 brands from some 40 countries took part in the fair this year. The company also added that it was possible to create richer contents with the participation of various brands befitting the scale of the event and the financial support from Seoul Convention Bureau on the base of holding a global convergence exhibition.
The Cafe Show Seoul is an annual fair held in November every year, now in its 18th iteration. The fair is widely recognized for its contribution to the promotion of the global coffee industry and diverse cultures around coffee and beverage. As of this year, more than 165,000 people from 80 nations have visited the show. Asked about the purpose of hosting the annual fair, an official from EXPORUM said, “the Cafe Show Seoul is designed to provide general visitors with an opportunity to have fresh experience around coffee and discover new value of coffee. And for small coffee shop owners, businesses, buyers and industry professionals, we hope to offer opportunities to market their products and explore new sales channels. The event serves as a forum for experts to share and present their views on the future of the coffee industry as well.”
The Cafe Show Seoul brings together around 3,500 coffee-related brands from 40 countries including Columbia, Brazil, and Costa Rica, and the participants of the event can get a glimpse into the latest trends in coffee, tea, dessert, beverage (alcohol), ingredients, equipment, interior, kitchen appliances and venture business.
EXPORUM CEO Danny Hyundae Shin said, “The Cafe Show Seoul has taken a strong position as a representative exhibition for professional coffee and beverage fairs, garnering attention not only from Asia but also around the world. We are putting a lot of effort in planning to make each year’s fair unique and different from the previous ones, creating a new milestone in the coffee industry every year.” He added, “Last year’s Cafe Show Seoul shed fresh light on the “value” of coffee and this year’s Cafe Show Seoul was designed to bring all the people involved in creating that value to the center stage. We will continue to strive to make the Cafe Show Seoul a platform for looking into where the coffee industry is and for giving insights into where it should be headed.”