Seoul Selected to Host "Korea MICE Expo"

Capital city will be the venue for the next three years

Seoul was recently selected as the host of the "Korea MICE Expo" for the next three years (2010 to 2012), thanks to the efforts of the Seoul Tourism Organization's Convention Bureau to consolidate Korea's MICE industry exhibition assets and promote the mutual development of the nation’s convention industry.

In July, 2009, the Korea Convention Bureau coordinated efforts among the members of the Korea Convention Council to create a new title for the event as part of the organization's efforts to take the former "Korea Convention Expo" to the next level of development. The decision was made on September 3rd on the host city of the newly-rebranded event.

The city of Seoul and the Seoul Tourism Organization (STO) determined that building the brand presence of the new "Korea MICE Expo" was the first priority for raising the profile of the event, and Seoul was selected as the starting point of an overall vision for "joint growth among every MICE city in Korea" in order to take advantage of the capital city's international prestige. The core of the STO's plan with mutual development as its motto as well as the firm promise from the city of Seoul for focused and timely support resulted in the selection board raising the hand of Seoul as the host.

In addition, an international MICE forum on "Green Conventions" will be held concurrently with the Korea MICE Expo to build private, public and academic sector integration and mutual cooperation towards creating a true global MICE exhibition.

Cities and convention organizations around the country are expected to cooperate under the banner of joint development in providing support and encouragement for the success of the Korea MICE Expo.