SCB Launches New Website with Social Media FunctionalitySocial Media Hyperlinks : Twitter, Flickr and VimeoThe Seoul Convention Bureau (SCB) has launched their new website, containing a number of new features designed to assist meeting professionals find useful event planning information and details about the city's venues and attractions.  Compared to other international websites in the same industry, "miceseoul"is clearly focused on the user. The website follows international web standards (W3C) and usability guidelines (WAG) and was also constructed to be attractive and easy to navigate through. In terms of user experience, the information is presented in a simple way and filled with clear and relevant content that meeting planners have come to expect. From any location on the website, you'll be just 2 clicks from the homepage.The new website operates using the newest web standards, cross-browsing, cross-device design, international social networks and portals such as Yahoo! BOSS, Google Maps, Vimeo and Flickr. Seoul is one of the first convention bureaus to effectively make use of web 2.0 and social media marketing techniques. In January, the SCB began using Twitter, Flickr and Vimeo (social networking sites) to expand their marketing efforts while discovering new ways of reaching meeting planners and convention industry specialists. The SCB has opened their own Twitter site, currently with over 100 followers and is looking forward to attracting more over the next year. The site is also called miceseoul and is tweeting about everything from convention related news to current events and trends in Seoul. Some of the new features include an advanced "Venue Finder"and "Quick Search"feature, which give the user a variety of ways to find the perfect venue for their event. Visitors will also have direct access to the SCB Newsletter, "Highlights" and "About Seoul" sections, which contain detailed information, facts and links about Seoul. The leading web design and developing firm Asiance designed and built the new website and is giving support to the SCB through the integration of web 2.0 (social media) marketing and functionality. Social Media Hyperlinks: Twitter, Flickr and Vimeo. SCB Website: www.miceseoul.com As a part of the Seoul Tourism Organization (STO), the Seoul Convention Bureau (SCB) continues to improve and enhance the level of service and support it offers in order to welcome meetings and conventions from around the world to Seoul. |
