Seoul Wins Award and Animates
Media at Asia-Pacific's Premier MICE Expo
The head of the Seoul Tourism Organization greets welcoming industry reporters,
laying out the many events the city will host throughout 2010
 The city of Seoul drew considerable press attention recently at this year's Asia-Pacific Incentives & Meetings EXPO, the largest and most influential of its kind in the region, held between March 2nd and 3rd. Samuel Koo, president of the Seoul Tourism Organization, conducted a highly successful media briefing at the event as well as receiving numerous requests for exclusive interviews, through which he was able to illustrate Seoul's growing status as an emerging powerhouse in the global MICE industry to those assembled.
Mr. Koo's briefing at the Melbourne Convention Center's press office lasted half an hour, followed by an animated Q&A session with the 17 online and offline industry reporters present. He outlined the various key programs and events running throughout the year intended to celebrate Seoul's designation of 'World Design Capital 2010' as well as the inaugural city for the 'Visit Korea 2010-2012' tourism campaign. The major political conferences Seoul would play host to this year were outlined, most notably the 5th G-20 summit in November and the forthcoming T-20 Tourism Ministers meeting.
Significant media attention also centered around the Seoul booth prepared for the Expo by the Seoul Convention Bureau, a division of STO. Through their efforts, the estimated 3, 500 plus attendees were able to discover the very best of what the city has to offer through a variety of successful marketing initiatives. The Seoul booth, an imaginative blend of the city's many traditional and modern assets, won the 'Best New Exhibitor Award'.
 As with the media briefing, the SCB's successful promotions allowed them to not only leave an impression upon global convention organizers of the capital as a top venue and optimal target for corporate investment, but also allowed those present to compare successful marketing strategies utilized by many of the world's top exhibition and convention host cities.
AIME brings together buyers from all over the world as well as MICE industry insiders seeking to discover new convention destinations both in the Asia-Pacific and worldwide. Numerous cities promote themselves at the event through tourism, information booths and marketing initiatives. According to event organizers, 'a total of 808 exhibition companies and 527 buyers from 23 countries around the world were invited to AIME 2010.
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