Seoul Prepares for Official Launch of City's MICE Alliance
The city of Seoul and the Seoul Tourism Organization have been working together in preparation for the launch of the Seoul MICE Alliance (SMA), set to take place this month. The new organization, comprising major businesses in the local MICE sector, including transport, top hotels and convention centers, is dedicated to strengthening the city's competitiveness in the global MICE industry while promoting Seoul's ability to host events, including extensive support systems for companies and organizers.
In July, the SMA will begin working with its member companies to carry out a wide variety of overseas marketing activities in order to attract and successfully host conventions and corporate meetings.
Seoul MICE Alliance Members
 Convention Centers
- COEX
- Address : COEX World Trade Center, Samsung-dong 159, Gangnam-gu, Seoul
- Korea's first exhibition and convention center, opened in March 1979
- Over 200 exhibitions per year, 2,000 Korean and international conferences and events
- Extensive infrastructure that includes COEX Mall, department stores and hotels; eco-friendly management
- Contact : Cho Hyeon-cheol (82-2-6000-1127)
 Hotels
- Shilla Hotel
- Address : Jangchung-dong 2-ga 202, Jung-gu, Seoul
- One of Korea's top hotels situated on the lower slopes of the beautiful Namsan (Mt), features class and charm
- Selected as Korea's best hotel each year by major overseas publications
- A world-class hotel with top quality service
- Contact : Lee Chang-gu (82-2-2230-3478)
 Unique Venues
- Yacht Avenue Co.
- Address : 700 Yacht Club, Sangam-dong 487-254, Mapo-gu, Seoul
- Leading the way in creating a new yachting culture in Korea
- Korea's largest yacht club, boasting close partnerships with major overseas yacht and boating clubs
- Contact : Han Eun-hwa (82-2-376-5616)
 PCOs (Professional Convention Organizers)
- People-X
- Address : Haeoreum Bldg. 1st Floor, Yeoksam-dong 748-5, Gangnam-gu, Seoul
- Specializing in organizing international medical, biological and science conferences
- Manages 5-10 international conferences per year
- Recipient of the 2007 Ministry of Culture Award, 2008 Korea Convention Award
- Contact : Kim Na-jeong (82-2-566-5058)
please contact Doris Kwon of the Seoul Convention Bureau (geunmikwon@seoulwelcome.com, 82-2-3788-0889)
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