SCB to Launch its Next Large-Scale Social Media Promotion

Interactive Event Invites SCB Fans To Create Best Seoul Itinerary

Next week, the Seoul Convention Bureau will embark on a new social media marketing campaign, and capitalize on its new online network of over 5,000 friends and followers. This marks the SCB’s next step in expanding its online reach to a wider audience, including its target market of the meetings industry. The promotion invites visitors to follow a new weekly web comic about Seoul’s meetings industry, with large giveaways that are in part decided by user votes.

Light, meetings-oriented content and sponsored partnership of several Seoul MICE Alliance members is expected to help draw a broad range of interest, especially from those considering visits to Seoul for business and tourism.

The web comic will be launched on the Bureau’s Facebook page (, and will spotlight Steve, a fictional business traveler who has flown into Seoul for a conference. During his 4-day stay, he discovers a variety of unique meetings facilities and experiences some of Seoul’s many attractions. At several junctures in the story, fans are asked to help Steve choose between the many options available to him, made possible through interactive use of Facebook’s tagging features. Fan votes help complete the story and finalize an actual itinerary. One lucky participant of this promotion will be offered a free roundtrip flight to Seoul for two, and will have the chance to experience the user-voted Seoul itinerary first-hand

The new promotion seeks to build off the success of the Seoul Sizzling Sweepstakes, a month-long promotion in August that involved over 25 local businesses and over 700 contestants. The social media marketing campaign was run from the SCB’s official website, and featured daily advertisements for top attractions in Seoul. Sponsors offered prizes for international visitors to the website, Facebook page, and Twitter – the bureau’s social networking sites seeing a 900% increase in friends and followers over the course of the promotion.

Through the new event, the SCB continues to seek new ways to reach out to key industry professionals through social media. Aside from real-time updates on Seoul’s convention and tourism industries, the SCB’s social networking platforms aim to further boost the city’s branding as a leading meetings destination.

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