Today, we will share a story about one of our SMA members: the luxurious 5-star JW Marriott Hotel Seoul. Stories about the Middle East VIP invitation fam tour, the latest news from Marriott Hotel, recommended bleisure tourism spots in Seoul, and the current status of ESG management practices.

Story 1

Satisfying VIP Guests from the Middle East at JW Marriott Hotel Seoul

The hotel recently hosted a Familiarization Tour for key VIPs from four GCC (Gulf Cooperation Council) countries, delivering a premium, tailored experience. By offering Arabic hotel introduction materials and ensuring cultural understanding for customer convenience. The hotel implemented tailored MICE services that enhanced the global presence.

Understanding and respecting diverse cultures is essential in the MICE industry, which is why the hotel has prepared halal dining options as part of its inclusive approach.

Additionally, specially designed Arabic hotel introduction materials have been provided to help customers easily access the services available within the hotel.

The hotel successfully accommodated an urgent request from a VIP guest for accommodation, check-in, immigration processing, and transportation. Throughout the stay, from check-in to check-out, the hotel ensured the protection of the VIP guest's privacy and safety through internal collaboration. This seamless experience allowed the hotel to welcome the VIP guest smoothly and demonstrated its commitment to world-class personalized service.

Story 2

○ Relaxation on the Water: Some Sevit and Jamsu Bridge

Some Sevit is an artificial island designed as a multicultural space on the Hangang River, complete with a convention center. It is a popular destination for MICE events and offers beautiful views of the sunset and the Moonlight Rainbow Fountain, attracting many visitors looking to relax.

Beneath the nearby Banpo Bridge lies the Jamsu Bridge, a popular area where people enjoy activities like biking and running.

After a busy day, try jogging along Jamsu Bridge, while watching the sunset over the Hangang River.

After your run, gazing at the night view of Some Sevit and Banpo Bridge Moonlight Rainbow Fountain will melt away the fatigue of the day.

○ Romantic Aqua Leisure in the City: Golden Blue Marina

Golden Blue Marina offers luxury yacht tours on the Hangang River, where guests can enjoy the sunset, city lights, and onboard parties. In addition to yacht tours, visitors can try various water activities such as kayaking and paddle boarding.

Story 3

Leading ESG for a Sustainable Future

Certified with the ‘Green Key’ eco-label from the UN-affiliated World Tourism Organization and the Foundation for Environmental Education (FEE), the hotel promotes eco-friendly initiatives like sustainable seafood sourcing and energy optimization programs, encouraging sustainable practices among both employees and guests. Also the hotel uses amenity items made from bamboo-based toothbrushes and biodegradable, recycled materials, implementing program to reduce the frequency of towel and linen changes to encourage customer participation in ESG efforts.

The hotel has expanded plant-based menu options to comprise 30% of offerings and transitioned to over 90% cage-free eggs to support animal welfare.

The hotel aims to not only meet clients' sustainability needs but also establish JW Marriott Hotel Seoul as a leader in responsible hospitality and make a positive impact on the environment.