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SCB Newsletter :August2021-08 Vol.210831
[MICE Trend] 'Shall I or Shan't I?' Challenges of online advertisement and sponsorship for the MICE industry?

MICE going online is not a surprise. This year, the MICE industry, which covers meetings, tourism, exhibition, and events, has adopted non-face-to-face services in earnest and has become the target of advertisements and sponsorship by large companies.

[CASE STUDY] Seoul LIVE ON, a Virtual MICE Show that captured the global attention

A successful hosting of Virtual MICE Show: Seoul LIVE ON utilizing all digital assets Seoul has been creating. ‘Fruitful’ online networking and experiences captured international buyer’s minds.

[SMA Insider] 'Voice Works'. Video subtitle startup takes the global stage by storm in just three years. Written interview with Sangheon Lee, CEO of VOITHRU

Bringing down a language barrier is becoming more important in MICE industry. Sangheon Lee, CEO of VOITHRU talks about how a video subtitle startup taken the global stage by storm in just three years can help.

[SCB News] "Seoul is the Asia Pacific Hub" for 2021 ICCA Congress for two consecutive years

"Seoul is the Asia Pacific Hub" for 2021 ICCA Congress for two consecutive years. And this year, Seoul will serve as Asia Pacific's 'Regional Hub.'

[SCB News] Successful Online Promotional Event and Live Commerce Organized Together with the Industry

The Seoul Tourism Organization hosted 'STO Online Promotional Event' to give a boost and help the MICE industry. The event successfully introduced various MICE products from Seoul Unique Venues, hotels, and entertainment and received the full support of Seoul citizens.

Seoul Tourism Organization

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