Online and hybrid events are showing strong growth and MICE players are facing a situation where ‘collaboration’ is inevitable to overcome the crises through cooperation such as an alliance of affiliates from different sectors to obtain ‘efficiency and effectiveness.’

Seoul Biennale of Architecture and Urbanism 2021, a hybrid event connecting global cities through various online and on-site programs, showcases the largest number of works in its three-year history with the participation of 53countries, 112 cities, 190 artists, 40 universities, and 17 foreign government and public institutions.

Heads of divisions interviewed as the Seoul MICE Alliance (SMA) celebrated its 10th anniversary this year. The path that SMA has walked serves as the coordinates for Seoul’s MICE industry and demonstrates the strong potential of Seoul as a MICE destination. Read to hear various voices from different divisions as the same questions were asked to all interviewees.

Heads of divisions interviewed as the Seoul MICE Alliance (SMA) celebrated its 10th anniversary this year. The SMA has played a pivotal role at the forefront of the efforts towards developing Seoul into a global MICE destination, and its role is expected to expand further post-pandemic. Read to hear various voices from different divisions as the same questions were asked to all interviewees.

Seoul Tourism Organization was recognized as one of the leading digital leaders in Asia Pacific as the groundbreaking and unique “Virtual MICE Infrastructure” project received ​Special Award for Digital Resiliency at the IDC Future Enterprise Awards hosted recently by IDC, a global market intelligence and consulting firm.

The Seoul Tourism Organization discovered 18 new Unique Venues that exist only in Seoul to satisfy event goers’ demand for differentiated experience unique to the host city of Seoul. Following a newly established selection criteria, out-of-ordinary venues joined existing 53 Unique Venues to show the city’s attractiveness to the world.