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SCB Newsletter :June2022-06 Vol.220630
[SMA INSIDER] Sofitel Ambassador Seoul delivers the “authentic” French culture in the city of Seoul

Sofitel Ambassador Seoul, which delivers the most original French sensibility and culture in Korea, is led by General Manager Min-sook Cho. With 30 years of experience and successes in hotel management, she is now channeling all her energy and knowledge into promoting the authentic culture of French. What does she have in store for her new mission?

[SMA Trend] “From virtual to physical” Will MICE move toward endemic?

Nearly theree years into the pandemic, the Mice industry has officially begun to attract “offline” participants. Due to social distancing guidelines, online and hybrid events held for the past two years will likely continue as well. Experts say that MICE events will be upgraded to a higher quality starting in the second half of this years.

[SCB NEWS] 2022 Global MICE Expert Launch Ceremony: in the endemic era, cultivating future talent to become “stars of the MICE industry”

Young trainees who aspire to become “stars” go the MICE industry in the endemic era have gathered together. Global Export Launch Ceremony was held jointly by the Seoul Metropolitan Government and the Seoul Tourism Organization at DDP Seoul On in a hybrid format on May, 2022.

[SCB NEWS] 2022 First- Half SMA Networking Workshop: Bursts of laughter despite a hectic schedule of visiting five venues in a single day

30 representatives from Seoul MICE Alliance (SMA) gathered at Sofitel Ambassador Seoul to participate in 2022 SMA Networking Workshop on June 17, 2022. The workshop included visits to SMA member venues, a networking session as well as an experiential program.

[Luxury Tour] Sail Away in Style

The Hangang River makes Seoul even more special, a city full of entertainment. It frees your mind to watch the waves undulate peacefully and feel the gentle river breeze on your skin.

[CASE STUDY] ACOMS 2022, held at Osstem Implant Research Institute in May. A Hybrid Symposium that impressed the world

The Asian Congress of Oral and Maxillofacial Surgery(ACOMS) has concluded its 15th international congress on May 28 with a big round of applause from domestic and foreign participants. South Korea may host again since this year’s congress was praised as a successful case of international medical symposium held in a hybrid format with a focus on in-person meetings

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