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SCB Newsletter :June2023-06 Vol.20230626
[MICE TREND] K-pop Shaking Things up in K-MICE Industry & Inbound Tourism - Impact of K-pop and Its Fans

K-pop's endless release of new and upcoming artists following Gangnam Style Global fans work as driving force of tourism despite COVID impact Mid-to-long-term development initiative needed amid K-pop's anticipated yearly economic return worth trillions of won that the Sustainability of Seoul as a global MICE destination depends on K-pop and fans

[SMA Insider] Attendees Reach 85 of Pre-pandemic Level among Crowd of 12,000 at IMEX Frankfurt 2023

While contemplating over what this year’s MICE trend may be, all eyes were on IMEX Frankfurt 2023 (held May 23 - 25 at Messe Frankfurt), one of global MICE Expos forecasting MICE trends over the next five to ten years beyond that of the immediate future.

[SCB NEWS] Mice Industry on the Ground - Industry Mentors Provide Special Lecture for Next Gen Leaders

Seoul Tourism Organization (President & CEO Ki-yon Kil) held the kick-off ceremony, Young MICE Professionals 2023, at the Seoul Tourism Plaza at 2 pm, Tuesday, this past May 16.

[SCB NEWS] STO Takes Reins in Ensuring Sustainable and Safe MICE Industry

As we leave the pandemic era behind us from this year, The STO is operating Virtual Seoul, a 3D virtual event platform, and the Seoul MICE Safe Zone this year to actively support the MICE industry.

[CASE STUDY] Endemic Sees Return of Travel Demand - SITF 2023 Draws Huge Turnout

The SITF is known as Korea's first comprehensive tourism expo.

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