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[Press Release] Seoul to invest 2.2 million to boost the MICE industry

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2022-04-04

 


Seoul, KOREA- The Seoul Metropolitan Government and the Seoul Convention Bureau announced the MICE industry support plan for 2022. A total budget of 2.2 million USD equivalent will be put towards timely support for the recovery of the MICE industry this year. Supports include various areas of MICE industry– providing safe and secure environment for MICE events, digitalizing exhibitions, presenting special Seoul experience to international participants, and fostering prospective MICE case studies. The bureau will enhance subvention for attracting, hosting, and organizing international conferences, whether it be face-to-face or hybrid, while offering a 3D virtual MICE platform at no charge.


In order to promote win-win growth in the industry, the maximum subvention for the attraction stage will be doubled taking the cost of the international conference organizer (PCO) into consideration. Maximum subvention for hosting international conferences will also be increased when 20% or more participants attend on-site. A total of 34 exhibitions will receive up to 80 million KRW (equivalent to 65,000 USD in estimation) upon selection. For these exhibitions, intensive consulting on innovative online marketing and know-hows to use IT technology will be provided, as well as live streaming shopping operation will be supported during the exhibition period.


Settled safety supports also continue into this year– specialized sterilization and quarantine services, quarantine gates, and quarantine products are provided at the venue. For boosting satisfaction of the international participants visiting Seoul for the first time since the pandemic, Seoul Experience Tour Program and Seoul VR Experience Booth are supported when 50 or more participants attend on-site. ‘Seoul Relief Care Service’ such as providing PCR test information is also to be operated in addition. Meanwhile, the Seoul Convention Bureau will conduct the ‘Future Seoul MICE Contest’ to prepare for the future MICE market. In the two fields of competition, Meeting Technology and Unique Venue, innovative projects or events from Seoul-based tourism MICE business be collected and supported with consulting on marketing and promotion.


“It is inevitable that providing safety is our top priority at all times. At the same time, the bureau is doing the best to support the development of the industry to meet the needs of event planners and participants who have experienced the advantages of the digitalized MICE industry. We need to move forward together,” said Jin Hyeok Park, director of the Seoul Convention Bureau.