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[SCB NEWS] Mice Industry on the Ground - Industry Mentors Provide Special Lecture for Next Gen Leaders


△ C eremony   for   Global MICE Experts 2023

S TO holds kick-off ceremony for Global MICE Experts 2023

MICE talent nurturing program targets 284 f uture t alent

Talent that will lead the endemic era for supporters and talent bank

7 - month introductory and on-the - job training course to nurture rounded MICE talent

“A first step taken by MICE leaders of next generation”


Seoul Tourism Organization (President & CEO Ki-yon Kil) held the kick-off ceremony, Young MICE Professionals 2023 , at the Seoul Tourism Plaza at 2 pm, Tuesday, this past May 16. Young MICE Professionals is STO’s MICE talent nurturing program and is comprised of 200 Seoul MICE supporters and a talent bank made up of 100 people.


The Young MICE Professionals program is Korea’s largest youth MICE talent nurturing program, and the 284 final candidates will be enrolled in a seven-month MICE training program on career, job seeking, and marketing provided by professors and experts. They will accumulate hands-on experience, as well as professional capacity, as they take on the task of on-site operators at MICE events to be held in Seoul.


Talent bank candidates will receive practical support in finding a job with an opportunity to attend global expert career fairs. They will participate in on-the-job training at Seoul’s MICE businesses upon applying for jobs posted. Seoul MICE Alliance businesses under the Seoul MICE public-private partnership body will hire those in the talent bank first to provide them with on-the-job training. Through this, STO is expected to generate synergy with private enterprises while providing on-site personnel to respond to rapidly increasing demand during the endemic era.


Four mentors who previously served as Young MICE Professionals were particularly highlighted in this year’s ceremony. Currently all working in the MICE sector, from an international conference planning companies to public institutions and convention centers, they shared their experiences and what it is like to be working in the industry. One mentor, Seon-a Cho, said, “Thet raining I received when I was serving as a Young MICE Professional greatly helped me in executing the work” and she advised attendees “not to miss out various trainings and opportunities to experience MICE events.


Concluding the ceremony, the head of MICE Team 2 of STO, Yunah Lee, mentioned, “ Highly skilled Young MICE Professionals for 2023 will be a strong partner for Seoul, a global city of the MICE industry. We will be committed to job creation by fostering competent human resources in a timely manner.” 

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