Seoul, the Best MICE City and its Quint Award
Seoul celebrates the remarkable triumph as it closes the year 2019. Seoul was voted the ‘Best MICE City’ for five consecutive years at the Global Traveler Tested Reader Survey Awards hence the Quint Award will be presented at the 2019 ceremony as well. The Global Traveler is a prestigious business magazine, with more than 550, 000 monthly readership.
The survey was collected from January to Semtember in which readers answered more than 50% of open-ended questions and the redundant ones were discarded. The readers are professionals work in tourism including MICE industry and/or frequently travel on business.
Seoul is the first city to win the Quint Award in Best MICE City catergory during the 16 years of the survey. Dubai, Singapore, London, Abu Dhabi were ranked after Seoul in the same category. Other Korean based winners are Lotte Hotels and Resorts in Best MICE Hotel and Best Hotel in Korea category, Asiana Airlines in Best Airline Onboard Services, Best Airline Flight Attendants category and Incheon International Airport in Best Airport in Asia category.
One official of Global Traveler mentioned Seoul has been raising its value in MICE industry with continuous hard work in promoting the unique charm of the city in the past decade. He also expressed the increased interest towards the Korean culture could have created many opportunities for the city. As the harmonious ensemble could be made with the global trend, such as seeking authentic local experience, and the exciting programs of Seoul that the city has a great potential ahead to continue to be the Best MICE city.
Seoul was the 3rd best city for international conference for 4 consecutive years according to UIA’s International Meetings Statistics Reports. Seoul hosted IBA 2019 in September brought about 7,000 legal professionals from all around the globe and was successful in making ground for more than 180 MICE events to be hosted near future including 2022 World Congress of Endourology.
Seoul Metropolitan Government’s director of Travel and Sports Division Yong-tae Ju said, “with the new addition of MICE infrastructures in Jamsil Sports Complex, Hyundai Motor Company GBC, and Magok District, Seoul city will make continued efforts to lead the global trend of MICE industry.”