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Seoul Convention Bureau: We Seek to Bounce Back Strong in Partnership


Seoul Convention Bureau (SCB) has rolled out new PLUS SEOUL program to encourage the boost of MICE industry in Seoul with further extra support programs in response to COVID-19. While Seoul Metropolitan government put together operative response plans that the enterprises and citizens of Seoul can take advantage of, the PLUS SEOUL program of Seoul Convention Bureau focuses to aid the MICE industry of the city. On top of the purpose of ‘boosting business event experience with lasting memories and bonds,’ 2020 version has response and recovery plans in regards to the global outbreak of COVID-19.

2020 PLUS SEOUL program also reflects what Seoul Convention Bureau values the most in implementing services for the MICE industry in Seoul, the sustainable development for the people and the community involved. For more MICE events to be supported, the minimum number of international participants required to apply for the program was lowered. It was lowered from 500 to 200 for all international conferences and for the conferences be postponed and hosted within the year are to be offered 10% more of the pre-approved financial support. Numbers was lowered from 50 to 20 for corporate meetings and incentive tours and one extra benefit is to be added on top of the benefits selected by the company. SCB seeks to bring more MICE events with revamped program in response to COVID-19 and possibly help the MICE industry in Seoul to recover sooner.

One of the biggest strengths of PLUS SEOUL program which received the most satisfaction from the participants; the customized programs to boost belongingness to their companies are still part of the PLUS SEOUL program for corporate meetings and incentive tours with addition of newly introduced options such as Seoul Customized Welcome Drinks, On-Spot Photo-booth, Food Trucks, AI Robot Rental and Event App Development services. Promoting paperless conferences using digital means instead such as customized apps during the event and in order to express appreciation for doing so, donation is to be made to the local organization under the name of the event or host organization. Welcoming the companions of MICE participants with 1-day tour programs or meal cards, opening a session for the public is another new program to reflect the needs and trends, as well as AI Robot Rental, Airport Concierge Desk, and Open Session for the Public services. 

For the time being, SCB set up the Seoul MICE Support Center as an immediate response center in early February and started gathering situations, matters and concerns occurred due to the outbreak. Practical consultations from the professionals in various fields such as in labor, accounting, taxation, administration and management and law, are offered to aid MICE industry of Seoul to better face the challenges in hands. Preparing the supplementary documents to apply for different support programs is one of the common consultation topics as well as introducing and explaining of such programs. The center acts as an essential resource center for SMEs in MICE industry that hand sanitizers, facial masks and COVID-19 Guidance posters are available. 

When Seoul Convention Bureau values and hardens the partnership, it takes the whole country into account. Through the Co-marketing program, Seoul is building the valuable partnership with other cities in Korea, even though the official MOU signing are on pause due to the outbreak. As long as the group has more than 20 International MICE participants, whether they attend a conference, a meeting, an incentive tour, or an exhibition, they are eligible to apply for this program upon having one-night stay in Seoul and travelling to different regions in Korea. There used to be only few cities on the list at the start however, the list only misses few cities in 2020. Solid and firm partnership is the foundation of the strengths to bounce back. MICE industry stands to provide opportunities to people to be connected, to find the belongingness and to better improve the world we live in. Seoul Convention Bureau is dedicating to stand strong in alliance, between public and private, environment and people and events and participants.