seoul convetion bureau

Hallyu-experience race is a competition-based program in which Hallyu fans team up to explore downtown Seoul and search for Korean celebrities’ photo spots. Through this fun race, you will improve your cooperation skills and learn more about Korean culture. During the program, participants will come face-to-face with citizens of Seoul and experience local culture that you've seen frequently on Korean movies and TV shows. You can also taste Korean food as you complete all the missions in five rounds. The program includes removing Post-It notes, finding a celebrity, taking photos of the scenes in Korean TV shows, shopping souvenirs and participating in the spicy Korean food challenge.