The incredible progress of Seoul as a smart city is transforming traditional tourism approaches into innovative smart tourism. At the heart of this change lies a new paradigm called “Smart MICE”.

“Plus Cities,” which has been promoting MICE collaboration between cities since its inception in Seoul since 2019, is garnering expectations as it approaches its fifth year. Let's explore the essence of the project through examples from Daejeon and Incheon.

The 2023 Seoul ESG Investment Conference, which presented solutions for the complex and challenging ESG issues from the perspective of “investment” and provided motivation for practical implementation, took place at the InterContinental Seoul COEX in October.

Through public-private cooperation, STO launched “Seoul Gift Box” target foreign visitors.

The city of Seoul and STO operated the Seoul experience booth for 2,500 visitors at the WORLDS 2023.

300,000 subscribers of Global Traveler picked Seoul as “Best MICE City” this year, once again.